With a commitment to authenticity and creativity, we here at Culture™ and Culture TV®, are embarking on a mission to expand our footprint across borders, seeking to transcend geographical boundaries and connect with a worldwide audience. 

Founded by Joel Human, the Culture company is quickly establishing itself in the world of streetwear. Drawing from his extensive 25 years of experience designing for celebrities, trendsetters and Fortune 500 companies, Joel sought to create a brand that transcended trends to embody a lifestyle—a fusion of street culture, artistry, and individual expression. 

At the heart of Culture lies an unwavering commitment to authenticity and social consciousness. Each collection tells a narrative, drawing inspiration from global cultures, music subcultures, and the raw energy of urban lifestyle. 

Since 2009, Culture has expanded its footprint beyond New York and Miami. Its presence in countries like Japan, Bermuda, and Vietnam is solidifying its status as a brand with international appeal. Future collaborations with artists and creatives will further enhance its reputation for pushing boundaries and challenging conventions. 

Looking ahead, Culture shows no signs of slowing down. With sustainability as an important part of our agenda, we are pioneering eco-friendly practices and advocating for a more responsible approach to fashion production and content creation.

As Culture continues to evolve, Joel Human remains at the helm, steering the brand with a blend of creativity, innovation, and social responsibility. We are cementing our position as a the premier youth platform for this generation and generations to come.